Corporate Value & Culture
Corporate values and culture that resonate with and inspire employees are a source of competitive advantage that is hard to imitate. HCG's distinctive employee-experience-centered approach makes it easy to understand your organization's cultural strengths and gaps, providing actionable insight on the behaviors needed for change.
Corporate Value System
An enterprise's shared mission, creed, and core values are the standards by which employees make decisions and set priorities. A company's consistent stance on desirable values instills pride and a sense of purpose. Establishing and successfully sustaining corporate values requires relevance, meaning, and appropriate communication.
- Establishing a new corporate value system reflecting the organization's success DNA and future aspirations
- Designing strategies to internalize core values and make them work in everyday dilemmas
- Executing value-centered HR Transformation that aligns corporate values and mission across HR systems
- Defining mission, vision, and core values and establishing internal communication strategies
Employer Brand
Whether you can give a compelling answer to 'Why should I work for this company?' is becoming the measure of talent-acquisition and retention competitiveness — today and tomorrow. Just as every company has a consumer brand, the employer brand is a brand strategy for employment.
- Establishing People Brand strategy and defining employer-brand identity
- Designing experience-management improvements to attract external talent
- Establishing brand-identity and message-delivery strategy
- Developing talent attraction and retention strategies reflecting Millennial and Gen-Z characteristics
Employee Experience Management
As more employees prioritize meaning, enjoyment, personal needs, and preferences, employee experience management has become HR's most important agenda. As Qualtrics' Korea partner — a tool used by more than 75% of Fortune 100 companies — HCG delivers consulting powered by proven diagnostics.
- Comprehensive diagnostics measuring factors, manifestations, and engagement that affect employee experience across the career lifecycle
- Differentiated analysis and statistical reporting powered by Qualtrics
- Predictive analytics using HR Analytics and deep analysis combined with existing data
- Ongoing annual/multi-year employee-experience management services (diagnostics with no usage limits)
Employee Perception Survey
Organizational culture is expressed not just through visible atmosphere or symbolic events, but through the interwoven underlying norms, values, and motivations. HCG helps you capture the strengths and weaknesses of your current dominant culture and shape the culture you aspire to.
- Capturing the strengths and weaknesses of the current dominant culture and setting target-culture direction
- Designing and executing culture-improvement programs to build hard-to-replicate organizational competitiveness
- Supporting regular Pulse Surveys and providing in-depth data analysis
- Diagnosing employee perception of culture, engagement, and leadership and supporting change management
